Every tool a campaign touches below, from the poll to the text in the voter's pocket, was built in house by this team. Then they made all of it simple enough that the user never sees how hard it was.
Our own polling engine fields the survey. Interactive dashboards put the results in front of the client right away, so nobody has to dig through a PDF of crosstabs.
Our modeling platform carries what the poll learned across the whole voter file. Campaigns build their own audience, see the universe count change as they go, and pull the contact list from the same place.
The same tools show which messages matter most to the voters in each audience. The research and the targeting stay connected, so the message is chosen for the people who will actually get it.
The same data that tells us who to reach tells us how to reach them: which channel, which message and which moment will actually move each voter. We put it to work through co/nnect, our own texting platform, along with live calls, digital and Action Advocacy. Every reply comes back in and sharpens the next contact.
The results tell the campaign what to do next: sharpen the message, rebuild an audience, shift to a different channel or go back into the field. Then the loop runs again, starting from what this round learned.
The parts of the work that don't show up in a demo, but make everything above fast, safe and affordable.
Researchers edit a finished dashboard by asking for the change: shorten the labels, rearrange the pages, split one page into three. Several people can now edit at once.
Before a list is imported, it shows how many contacts are sendable, opted out or invalid. It counts SMS segments and estimates cost, even as personalization changes message length.
When certain sending problems appear, co/nnect pauses the campaign, alerts the team in Slack and waits for a human to decide.
Every message ever sent stays reachable without paying to keep it all in live storage, built for scale, lower cost and resilience.
An advocacy generator: from issue to message sent in four steps. It creates pages, trackers and client-specific applications in minutes. Demonstration page, fictional issue.
Because this team builds the tools, co/efficient controls the speed, the cost and the quality. Better, faster, cheaper, because we built it ourselves.
coefficient.org